BRAND PERFORMANCE

INDIVIDUAL PERFORMANCE PORTFOLIO

Projects

Gucci Beauty Campaign

Led the digital transformation strategy for Gucci's beauty line, resulting in 45% increase in online engagement.

+45% Engagement +32% Conversion

Bottega Veneta Launch

Managed end-to-end product launch for BV's new fragrance collection across APAC markets.

12 Markets $2.5M Revenue

Kering Digital Hub

Developed centralized analytics platform for all Kering beauty brands to track performance metrics.

8 Brands Real-time Data
Achievements
  • Top Performer Award 2025: Recognized for exceeding annual targets by 150%
  • Innovation Excellence: Implemented AI-driven customer segmentation increasing ROI by 60%
  • Cross-functional Leadership: Successfully coordinated teams across 5 departments
  • Market Expansion: Spearheaded entry into 3 new Southeast Asian markets
Skills & Expertise

Strategic Planning

Digital Marketing

Data Analytics

Team Leadership

Budget Management