Work Profile

• Architected a comprehensive business plan for a self-service body lab concept, covering market positioning, competitor analysis (40+ studios), field research (10+ studios), go-to-market strategy, and financial projections.
• Built a break-even and unit economics model in Excel to validate space efficiency (revenue per sqm), labor ROI, and customer acquisition economics (LTV/CAC).

Digital Marketing & GTM Support:
• Supported product launches and seasonal client activities, managing product storytelling content calendars for WeChat, RED, and Douyin to ensure brand-consistent product messaging and on-time delivery.
• Served as the key liaison between CRM and external agencies to coordinate production of launch assets (event visuals, campaign posters, editorial layouts).
• Conceptualized and executed product experience activations for prospect conversion and owner retention, including test-drive events and client engagement programs; tracked post-event data and feedback loops.

Product Performance Analytics & Dealer Enablement:
• Built product-level performance tracking frameworks, defining KPIs by vehicle model and delivering monthly incentive dashboards to regional dealers to inform sales strategy.
• Translated customer behavior data into actionable product insights, profiling new vs. repeat buyers to support regional assortment optimization and product positioning recommendations.

Sample & Marketing Asset Management:
• Managed end-to-end flow of product experience materials and client gifts (event registration, voucher redemption, new-year gifting), optimizing inventory tracking and logistics coordination with dealers and retail touchpoints.
• Oversaw showroom and event sample logistics, ensuring timely delivery of product collateral and client deliverables (vehicle handover kits, 400-hotline fulfillment materials).
• Aligned cross-functional milestones with HQ/APAC teams on product marketing timelines, localization needs, and campaign deliverables.

Additional Initiatives:
• Led localization of the Ferrari Official Chinese Magazine (FOCM), drafting proposals and coordinating HQ, print design, and distribution teams to manage product story adaptation, stock allocation, and budget tracking.

Tool Evaluation: Benchmarked 20+ mainstream AI platforms (ChatGPT, Claude, Kimi, DeepSeek, Salesforce Agentforce, Ernie Bot, etc.), producing a scored selection matrix categorized by marketing, analytics, and visualization use cases.
Workflow Automation: Architected AI-assisted workflows (smart dashboards, auto-reporting, content generation), codifying personal SOPs that cut single-report production time by 60%.
• Conducted independent desk research on B2C AI marketing tools, gaining working knowledge of leading applications and their use cases.

Partnership Activation: Managed B2B collaboration product bundles (bouquet SKUs) and sample delivery flows for co-branded offline events (Cam Scanner × Luxun Bookstore).
Pop-up Operations: Owned end-to-end pop-up retail operations, including product assortment curation, packaging visual identity, logistics cost optimization, and on-site sales mechanics.
Experiential Design: Designed visual merchandising solutions for a B2B client's retail space, enhancing brand atmosphere through product placement and spatial floral installation.

• Leveled up Excel to macros and interactive dashboards for faster data processing; Built practical Power BI/Tableau skills in data cleaning and visualization.
• Completed practice projects using open datasets including Airbnb customer records.

Product Performance Tracking & Assortment Support:
• Developed merchandise data trackers and KPI dashboards monitoring sell-through, inventory turnover, digital conversion, and new-customer trial rates to support product assortment decisions.
• Conducted ad-hoc market trend analysis and delivered executive presentations using a storytelling approach, covering topics such as: WeChat mini-program service and function research/Overseas tourism consumer behavior/ Social media influence of young designers (RED/Instagram, etc.).
• Supported business reviews for four regions (Americas, EMEA, Japan, Korea), providing data-backed recommendations on product mix and regional allocation.

Cross-Functional Coordination:
• Partnered with Merchandising and Client teams to ensure data-tagging consistency and insight accuracy; monitored project timelines to guarantee on-time delivery of key milestones.

• Tracked daily content performance and trending video metrics (DNU/DAU) to optimize product engagement strategies.
• Collaborated with P&C, Algorithm, and Marketing teams on cross-functional campaigns; conducted category deep-dives (food, beauty, e-commerce) to identify growth opportunities.

• Developed and executed exhibition promotion plans, including Pan Gongkai exhibition, Brazilian twin graffiti exhibition, and Tadao Ando architecture exhibition; coordinated digital screen placements across channels.
• Supported exhibition and brand partnership campaigns (Porsche, Hublot, ELLE, LAMER, Huawei) through material translation, catering proposals, contracts and legal issues, event execution and VIP experience management.
• Conducted bilingual VIP and celebrity tours, ensuring seamless on-site brand experience; Launched campus promotions, art forums, and guided tours at top universities.

• Assisted in CHIVAS digital promotions and social marketing campaigns across Douyin, RED, Tmall, and JD; coordinated agencies on content proofreading and KOL selection.
• Managed event POSM/PO applications and supported offline activations including Perrier-Jouët summer roadshows and G.H. Mumm national day events.