Jocelyn Xia
EN / 中文
Product Manager

Jocelyn Xia

Fashion & Luxury Tech

Bridging brand heritage with digital innovation.

Gucci
01 — Brand Campaign

Gucci

Kering Beauté

Full-funnel campaign management across digital channels, driving record engagement and sales performance.

2024 · Fashion & Luxury
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Bottega Veneta
02 — Brand Performance

Bottega Veneta

Luxury Beauty

Cross-channel performance analytics and optimization strategy for luxury beauty product launches.

2024 · Data Analytics
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Product Lifecycle
03 — Product Strategy

Lifecycle

Framework

End-to-end product lifecycle framework — from concept validation to post-launch optimization.

2024 · Product Management
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Core Indicators
04 — Data Analytics

Indicators

Core KPIs

Core KPI framework linking sales, inventory, and channel performance into a unified dashboard.

2024 · Operations
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Strategy Pyramid
05 — Strategy Framework

Pyramid

Strategic Planning

A tiered strategic framework for prioritizing initiatives across brand, product, and operations.

2024 · Product Strategy
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